Framing the potential cyclist

Given the right provision, cycling can be an effective and expedient mode of transport in urban areas. People are enabled to cycle when urban design makes cycling easy, comfortable and safe. The UK is historically lacking enabling cycle infrastructures and cycling levels are correspondingly low. And where road space recently has been changed to exclusive cycle use, these projects have been controversial as evidenced in London and New York. For urban renewal to take place, it is vital for decision-makers to recognise the sensitivities surrounding space-change projects and public involvement. I conducted an online survey broadly following the categorisations of two segmentation studies relating to transport choices. The 1,250 responses I received were analysed for variations in the preferences between two groups: non-cycling and cycling. The conclusion discusses implications for public engagement processes for space-change projects. The results should be of interest to decision-makers, transport planning practitioners and advocates for cycling. It is suggested that engagement should focus on highlighting the collective benefits of cycling infrastructure.