From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division

Shannon Elizabeth Jones, Nigel Coates, Fraser McLeay, James Cunningham

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 7 Jul 2016
    EventAcademy of Marketing Annual Conference 2016: Radical Marketing - Northumbria University
    Duration: 5 Jul 20167 Jul 2016
    http://https://www.academyofmarketing.org/conference-2016/2016

    Conference

    ConferenceAcademy of Marketing Annual Conference 2016: Radical Marketing
    Period5/07/167/07/16
    Internet address

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