From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division

Shannon Elizabeth Jones, Nigel Coates, Fraser McLeay, James Cunningham

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 7 Jul 2016
EventAcademy of Marketing Annual Conference 2016: Radical Marketing - Northumbria University
Duration: 5 Jul 20167 Jul 2016
http://https://www.academyofmarketing.org/conference-2016/2016

Conference

ConferenceAcademy of Marketing Annual Conference 2016: Radical Marketing
Period5/07/167/07/16
Internet address

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