From many to one: can a public sector organisation develop one brand from many core values?

Vignesh Yoganathan, Fraser McLeay

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 27 Apr 2015
Event	Academy of Marketing's 10th Global Brand Conference - Turku, Finland Duration: 27 Apr 2015 → …

Conference	Academy of Marketing's 10th Global Brand Conference
Period	27/04/15 → …

Access to Document

@conference{4f476663552e4e2e922027849ca1f555,

title = "From many to one: can a public sector organisation develop one brand from many core values?",

author = "Vignesh Yoganathan and Fraser McLeay",

year = "2015",

month = apr,

day = "27",

language = "English",

note = "Academy of Marketing's 10th Global Brand Conference ; Conference date: 27-04-2015",

}