From wicked problem to design problem: Developing actionable briefs and solution opportunities through a collaborative, multidisciplinary design-led approach

Mark Bailey, Nick Spencer, Emmanouil Chatzakis, Kate Lampitt Adey, Nate Sterling, Neil Smith

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Abstract

This paper argues that using a design-led approach is highly beneficial when tackling complex problems to transform ambiguity into actionable design briefs and solution opportunities. This is evidenced by way of an ongoing project with a large public-sector organisation. Northumbria University’s School of Design academic experts use design-led approaches to innovation that promote ‘creative fusion’ between diverse stakeholders in order to tackle ‘wicked problems’. The authors continue this work as part of an AHRC/ERDF-funded programme entitled Creative Fuse North East (CFNE), along with five regional universities, of which the project discussed here is a part. The main objective of which is to develop and deploy approaches to innovation that apply skills from creative graduates to benefit the wider creative economy, address barriers to innovation and promote growth and sustainability within and without of the Creative, Digital and IT sector (CDIT). It will be argued that to do this it is vital to convert stakeholders into co-creation activists empowered with the creative confidence required to speculate about uncertain futures.
Original languageEnglish
Title of host publicationProceedings of DRS 2018: Catalyst
EditorsCristiano Storni, Keelin Leahy, Muireann McMahon, Peter Lloyd, Erik Bohemia
PublisherDesign Research Society
Pages831-851
Number of pages21
Volume2
ISBN (Electronic)9781912294275
DOIs
Publication statusPublished - 28 Jun 2018
EventDesign Research Society 2018 Conference: Catalyst - University of Limerick, Limerick, Ireland
Duration: 25 Jun 201828 Jun 2018

Publication series

NameProceedings of DRS 2018: Design as a catalyst for change
ISSN (Print)2398-3132

Conference

ConferenceDesign Research Society 2018 Conference
Abbreviated titleDRS2018
CountryIreland
CityLimerick
Period25/06/1828/06/18

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