Game On: The World Fashion Conquest

Wessie Ling

Research output: Non-textual formExhibition


Fashion weeks are increasingly incorporated into the cultural policies of many cities that are not traditionally associated with fashion. The number of such events has escalated rapidly since 2000. This phenomenon has become a topic of discussion not only within the fashion industry, but also in the field of cultural geography, urban development and cultural policy. Accounts on the cultural and economic role of fashion week are briefly included in some studies (Breward and Gilbert 2006, Breward and Evans 2005). However, there was no official record of the number of fashion weeks in the world and their host cities. This work maps fashion weeks around the world by means of an art installation. The artwork explores the cultural and economic role of fashion week. Based on an extensive research on 85 cities claiming a fashion week and inspired by the world domination board game, 'Risk', this interactive installation invited viewers to play in order to learn about the reasons behind organising fashion weeks.
Original languageEnglish
Publication statusPublished - Jun 2007
EventGame On: The World Fashion Conquest - EXHIBIT, London
Duration: 1 Jun 2007 → …


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