Current Crowdfunding research, usually firmly rooted in quantitative analysis of backing progress towards a set funding goal, completely misses key business issues and makes substantial assumptions regarding the definition of success which are starkly naive and lacking in a understanding of how these systems are gamed by entrepreneurs to maximise both their commercial exposure and raised funds.
|Publication status||Published - 5 Nov 2014|
|Event||ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference) - Manchester, UK|
Duration: 5 Nov 2014 → …
|Conference||ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference)|
|Period||5/11/14 → …|