Abstract
Current Crowdfunding research, usually firmly rooted in quantitative analysis of backing progress towards a set funding goal, completely misses key business issues and makes substantial assumptions regarding the definition of success which are starkly naive and lacking in a understanding of how these systems are gamed by entrepreneurs to maximise both their commercial exposure and raised funds.
| Original language | English |
|---|---|
| Publication status | Published - 5 Nov 2014 |
| Event | ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference) - Manchester, UK Duration: 5 Nov 2014 → … |
Conference
| Conference | ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference) |
|---|---|
| Period | 5/11/14 → … |
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