Gender and Consumer Culture

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Abstract

This entry presents key theoretical debates and literature surrounding gender and consumer culture. Drawing on the relative lack of attention that has traditionally been paid to gendered accounts of consumer behavior, the entry suggests some of the reasons for that dearth and discusses some of the key feminist research which has attempted to readdress this imbalance. It concludes by arguing that consumption studies has much to benefit from the dedicated study of women and their consumption experiences.
Original languageEnglish
Title of host publicationThe Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
PublisherWiley
ISBN (Electronic)9781118989463
ISBN (Print)9780470672846
DOIs
Publication statusPublished - 2015

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