The UK banking industry is very competitive and banks work hard to keep their existing customers and entice new customers to join their banks. This report will focus on a single global opportunity for a UK bank to secure deposits from overseas customers in order to facilitate its growth strategy. To protect the identity of the bank, it will be referred to as the UK Bank throught this report.
|Journal||Northumbria Working Paper Series: Interdisciplinary Studies in the Built and Virtual Environment|
|Publication status||Published - Jun 2008|