Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy

Arej Alhemimah; Murad Ali; Saeed Badghish; Hengky Latan; Charbel Jose Chiappetta Jabbour

doi:10.1108/MEQ-10-2024-0433

Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy

Arej Alhemimah, Murad Ali, Saeed Badghish, Hengky Latan^*, Charbel Jose Chiappetta Jabbour

^*Corresponding author for this work

Leadership and Human Resource Management Department

Research output: Contribution to journal › Article › peer-review

Abstract

Purpose
This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.

Design/methodology/approach
The conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.

Findings
The empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.

Originality/value
This is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.

Original language	English
Number of pages	20
Journal	Management of Environmental Quality
Early online date	24 Jan 2025
DOIs	https://doi.org/10.1108/MEQ-10-2024-0433
Publication status	E-pub ahead of print - 24 Jan 2025

Keywords

Green dynamic capabilities
Ethical leadership
Green marketing strategy
Green competitive advantage
Hospitality and tourism industry
Saudi Arabia

Access to Document

10.1108/MEQ-10-2024-0433

MEQ-10-2024-0433.R1_Proof_hi-10-43Accepted author manuscript, 595 KBLicence: CC BY-NC

Cite this

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title = "Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy",

abstract = "PurposeThis study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm{\textquoteright}s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.Design/methodology/approachThe conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.FindingsThe empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.Originality/valueThis is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.",

keywords = "Green dynamic capabilities, Ethical leadership, Green marketing strategy, Green competitive advantage, Hospitality and tourism industry, Saudi Arabia",

author = "Arej Alhemimah and Murad Ali and Saeed Badghish and Hengky Latan and {Chiappetta Jabbour}, {Charbel Jose}",

year = "2025",

month = jan,

day = "24",

doi = "10.1108/MEQ-10-2024-0433",

language = "English",

journal = "Management of Environmental Quality",

issn = "1477-7835",

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TY - JOUR

T1 - Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy

AU - Alhemimah, Arej

AU - Ali, Murad

AU - Badghish, Saeed

AU - Latan, Hengky

AU - Chiappetta Jabbour, Charbel Jose

PY - 2025/1/24

Y1 - 2025/1/24

N2 - PurposeThis study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.Design/methodology/approachThe conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.FindingsThe empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.Originality/valueThis is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.

AB - PurposeThis study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.Design/methodology/approachThe conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.FindingsThe empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.Originality/valueThis is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.

KW - Green dynamic capabilities

KW - Ethical leadership

KW - Green marketing strategy

KW - Green competitive advantage

KW - Hospitality and tourism industry

KW - Saudi Arabia

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DO - 10.1108/MEQ-10-2024-0433

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SN - 1477-7835

JO - Management of Environmental Quality

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