Grey market activity impairment of consumer perceived brand value and trust

David Grundy

Research output: Book/Report › Commissioned report

Cite this

TY - BOOK

T1 - Grey market activity impairment of consumer perceived brand value and trust

AU - Grundy, David

N1 - Newcastle Business School Research Working Papers Volume 4.

PY - 2008

Y1 - 2008

UR - http://www.academia.edu/333797/Grey_market_activity_impairment_of_consumer_perceived_brand_value_and_trust_the_impact_of_MMORPG_RMT

M3 - Commissioned report

BT - Grey market activity impairment of consumer perceived brand value and trust

PB - Northumbria University

CY - Newcastle upon Tyne, UK

ER -