Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan, Stuart Roper, Fraser McLeay, Joana César Machado

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)19-22
Number of pages4
JournalInternet Research
Issue number1
Early online date3 Feb 2020
Publication statusPublished - 1 May 2020

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