Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan; Stuart Roper; Fraser McLeay; Joana César Machado

doi:10.1108/INTR-02-2020-555

Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan, Stuart Roper, Fraser McLeay, Joana César Machado

Marketing Operations and Systems Department

Research output: Contribution to journal › Editorial › peer-review

3 Citations (Scopus)

Original language	English
Pages (from-to)	19-22
Number of pages	4
Journal	Internet Research
Volume	30
Issue number	1
Early online date	3 Feb 2020
DOIs	https://doi.org/10.1108/INTR-02-2020-555
Publication status	Published - 1 May 2020

Keywords

Digitial age
Branding
Digital media

Access to Document

10.1108/INTR-02-2020-555

Cite this

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keywords = "Digitial age, Branding, Digital media",

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