Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan; Stuart Roper; Fraser McLeay; Joana César Machado

doi:10.1108/INTR-02-2020-555

Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan, Stuart Roper, Fraser McLeay, Joana César Machado

Research output: Contribution to journal › Editorial › peer-review

8 Citations (Scopus)

Original language	English
Pages (from-to)	19-22
Number of pages	4
Journal	Internet Research
Volume	30
Issue number	1
Early online date	3 Feb 2020
DOIs	https://doi.org/10.1108/INTR-02-2020-555
Publication status	Published - 1 May 2020

Keywords

Digitial age
Branding
Digital media

Access to Document

10.1108/INTR-02-2020-555

Cite this

@article{9ef7f0fa86ba4fa6977e01dcf11ecb84,

title = "Guest editorial: Branding in the digital age: a “2020” vision for brand management",

keywords = "Digitial age, Branding, Digital media",

author = "Vignesh Yoganathan and Stuart Roper and Fraser McLeay and Machado, \{Joana C{\'e}sar\}",

note = "This article forms part of a special section “Branding in the Digital Age”",

year = "2020",

month = may,

day = "1",

doi = "10.1108/INTR-02-2020-555",

language = "English",

volume = "30",

pages = "19--22",

journal = "Internet Research",

issn = "1066-2243",

publisher = "Emerald",

number = "1",

}

TY - JOUR

T1 - Guest editorial: Branding in the digital age: a “2020” vision for brand management

AU - Yoganathan, Vignesh

AU - Roper, Stuart

AU - McLeay, Fraser

AU - Machado, Joana César

N1 - This article forms part of a special section “Branding in the Digital Age”

PY - 2020/5/1

Y1 - 2020/5/1

KW - Digitial age

KW - Branding

KW - Digital media

UR - https://www.scopus.com/pages/publications/85083971734

U2 - 10.1108/INTR-02-2020-555

DO - 10.1108/INTR-02-2020-555

M3 - Editorial

SN - 1066-2243

VL - 30

SP - 19

EP - 22

JO - Internet Research

JF - Internet Research

IS - 1

ER -

Guest editorial: Branding in the digital age: a “2020” vision for brand management

Keywords

Access to Document

Other files and links

Cite this