Healthy persuasion: Web sites that you can trust

Elizabeth Sillence; Pamela Briggs; Peter Harris

Healthy persuasion: Web sites that you can trust

Elizabeth Sillence, Pamela Briggs, Peter Harris

Psychology

Research output: Contribution to conference › Paper › peer-review

Abstract

Health websites are an abundant and frequently used source of information and advice. How are users of such sites persuaded to trust the advice they read and to act upon it? In this short paper we outline a model of trust in online health advice and highlight the key features in relation to both traditional web 1.0 websites and web 2.0 health sites. Findings from two recent studies are reviewed to provide examples of the ways in which persuasive technology is influencing health behaviour in complex and subtle ways.

Original language	English
Publication status	Published - Apr 2009
Event	AISB 2009 - Adaptive & Emergent Behaviour & Complex Systems - Edinburgh, Scotland Duration: 1 Apr 2009 → …

Conference

Conference	AISB 2009 - Adaptive & Emergent Behaviour & Complex Systems
Period	1/04/09 → …

Access to Document

http://www.aisb.org.uk/convention/aisb09/Proceedings/PERSUASIVE/FILES/SillenceE.pdf

Cite this

@conference{0906f4819e6d476885288fdd0ee39154,

title = "Healthy persuasion: Web sites that you can trust",

abstract = "Health websites are an abundant and frequently used source of information and advice. How are users of such sites persuaded to trust the advice they read and to act upon it? In this short paper we outline a model of trust in online health advice and highlight the key features in relation to both traditional web 1.0 websites and web 2.0 health sites. Findings from two recent studies are reviewed to provide examples of the ways in which persuasive technology is influencing health behaviour in complex and subtle ways.",

author = "Elizabeth Sillence and Pamela Briggs and Peter Harris",

year = "2009",

month = apr,

language = "English",

note = "AISB 2009 - Adaptive & Emergent Behaviour & Complex Systems ; Conference date: 01-04-2009",

}

TY - CONF

T1 - Healthy persuasion: Web sites that you can trust

AU - Sillence, Elizabeth

AU - Briggs, Pamela

AU - Harris, Peter

PY - 2009/4

Y1 - 2009/4

N2 - Health websites are an abundant and frequently used source of information and advice. How are users of such sites persuaded to trust the advice they read and to act upon it? In this short paper we outline a model of trust in online health advice and highlight the key features in relation to both traditional web 1.0 websites and web 2.0 health sites. Findings from two recent studies are reviewed to provide examples of the ways in which persuasive technology is influencing health behaviour in complex and subtle ways.

AB - Health websites are an abundant and frequently used source of information and advice. How are users of such sites persuaded to trust the advice they read and to act upon it? In this short paper we outline a model of trust in online health advice and highlight the key features in relation to both traditional web 1.0 websites and web 2.0 health sites. Findings from two recent studies are reviewed to provide examples of the ways in which persuasive technology is influencing health behaviour in complex and subtle ways.

M3 - Paper

T2 - AISB 2009 - Adaptive & Emergent Behaviour & Complex Systems

Y2 - 1 April 2009

ER -

Healthy persuasion: Web sites that you can trust

Abstract

Conference

Access to Document

Fingerprint

Cite this