Help - for a life without tobacco': public health branding campaign

Abraham Brown

doi:10.4324/9780203380925-27

Help - for a life without tobacco': public health branding campaign

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The case of the European Union (EU) ‘Help’ anti-smoking campaign, designed to prevent smoking uptake and cessation among young people is a clear demonstration of the effective application of the notion of branding to fulﬁ l the primary goal of any public health brand, i.e. creating brand salience, engagement and adoption of the health behaviour.

Original language	English
Title of host publication	Social marketing
Subtitle of host publication	from tunes to symphonies
Editors	Gerard Hastings, Christine Domegan
Place of Publication	Abingdon
Publisher	Taylor & Francis
Chapter	Case study 6
Pages	344-349
Number of pages	7
Edition	2nd
ISBN (Electronic)	9780203380925
ISBN (Print)	9780415683739
DOIs	https://doi.org/10.4324/9780203380925-27
Publication status	Published - 2013
Externally published	Yes

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10.4324/9780203380925-27

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Help - for a life without tobacco': public health branding campaign

Abstract

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