Here today, gone tomorrow: Experiences of youth who responded to an event leveraging initiative

Georgia Teare*, Luke R. Potwarka, Daniel Wigfield, Chris Chard

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: To explore experiences of youth and their parents who responded to a leveraging initiative tied to a sport event. We examined participants’ motivations, experiences engaging with the initiative, and continued involvement with a new sport. Research methods: Five parent–child pairs (n = 10) who participated in the event leveraging initiative (of a total of 35) agreed to participate in semi-structured interviews about their experiences with trying a new sport opportunity. Results and Findings: The initiative seemed relatively effective at encouraging youth to try a new sport but was lacking in terms of fostering continued participation in the sport. Drawing from the transtheoretical model of behavior change, our study revealed that to facilitate continued participation after initial engagement with a leveraging initiative; strategies, support, and resources should be dedicated to the program from the outset.

Original languageEnglish
JournalManaging Sport and Leisure
Early online date25 Jun 2022
DOIs
Publication statusE-pub ahead of print - 25 Jun 2022
Externally publishedYes

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