Heterogeneity of frequent flyer programme membership: the China experience

Zhibin Lin

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
    EditorsAnthony Patterson, S. Oakes, Ahmad Daryanto, Peter Hampsons
    Place of PublicationLiverpool, UK
    PublisherAcademy of Marketing
    ISBN (Print)978-0956112234
    Publication statusPublished - Jul 2011
    EventAcademy of Marketing Conference 2011 - Liverpool
    Duration: 1 Jul 2011 → …


    ConferenceAcademy of Marketing Conference 2011
    Period1/07/11 → …

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