Heterogeneity of frequent flyer programme membership: the China experience

Zhibin Lin

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
Editors	Anthony Patterson, S. Oakes, Ahmad Daryanto, Peter Hampsons
Place of Publication	Liverpool, UK
Publisher	Academy of Marketing
ISBN (Print)	978-0956112234
Publication status	Published - Jul 2011
Event	Academy of Marketing Conference 2011 - Liverpool Duration: 1 Jul 2011 → …

Conference	Academy of Marketing Conference 2011
Period	1/07/11 → …

Access to Document

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title = "Heterogeneity of frequent flyer programme membership: the China experience",

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booktitle = "Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever",

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address = "United Kingdom",

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Lin, Z 2011, Heterogeneity of frequent flyer programme membership: the China experience. in A Patterson, S Oakes, A Daryanto & P Hampsons (eds), Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK, Academy of Marketing Conference 2011, 1/07/11. <http://www.academyofmarketing.org/conference-2011/documentation.html>

Heterogeneity of frequent flyer programme membership: the China experience. / Lin, Zhibin.
Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. ed. / Anthony Patterson; S. Oakes; Ahmad Daryanto; Peter Hampsons. Liverpool, UK: Academy of Marketing, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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