Homestay businesses’ strategies for adapting to and recovering from the COVID-19 pandemic: A study in Vietnam

Tin Doan*, Richard Aquino, Hongxia Qi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
40 Downloads (Pure)


Adaptation and recovery are essential for businesses to survive crises and disasters. Drawing on the concepts of business resilience and hospitality service delivery practices, this study explored strategies employed by owners of Vietnamese homestay businesses for adapting to and recovering from the COVID-19 pandemic. Semi-structured interviews with 17 purposefully selected homestay owners were conducted during the pandemic. The thematic analysis of the data revealed three major strategies: adapting operational protocols, modifying products and service offerings, and reinstating the authenticity of the homestay experience. A conceptual model illustrating the transformations in homestay businesses was developed from the findings. As the study particularly revealed that the selected Vietnamese homestay businesses showed a strong capacity for adaptation, we discuss several factors influencing the implementation of adaptation and recovery strategies. This study contributes to the understanding of how micro, small, and medium-sized enterprises can adapt to external shocks and new externalities, and provides practical implications for homestay owners and stakeholders in relation to their post-pandemic business recovery.
Original languageEnglish
Article number146735842211031
Pages (from-to)213-225
Number of pages13
JournalTourism and Hospitality Research
Issue number2
Early online date19 May 2022
Publication statusPublished - 1 Apr 2023
Externally publishedYes

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