How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation?

Mersha Aftab; Robert Young; Liz MacLarty

How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation?

Mersha Aftab, Robert Young, Liz MacLarty

Design Department

Research output: Contribution to conference › Other

Original language	English
Publication status	Published - 1 Jul 2012
Event	Design PhD Conference 2011 - Lancaster University, UK Duration: 1 Jul 2012 → … http://imagination.lancaster.ac.uk/downloads/_assets/dpc2011/

Conference

Conference	Design PhD Conference 2011
Period	1/07/12 → …
Internet address	http://imagination.lancaster.ac.uk/downloads/_assets/dpc2011/

Access to Document

http://imagination.lancaster.ac.uk/downloads/_assets/dpc2011/presentations/Mersha_Aftab-DesignPhDConference2011.pdf

Cite this

@conference{9656824da23345908d72be967744d070,

title = "How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation?",

author = "Mersha Aftab and Robert Young and Liz MacLarty",

year = "2012",

month = jul,

day = "1",

language = "English",

note = "Design PhD Conference 2011 ; Conference date: 01-07-2012",

url = "http://imagination.lancaster.ac.uk/downloads/_assets/dpc2011/",

}