How can hotels create sustainable competitive advantages? A resource-based view

Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, S. M. Riad Shams, Darko B. Vukovic

Research output: Contribution to journalArticlepeer-review

Abstract

The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.
Original languageEnglish
Number of pages16
JournalJournal of Strategic Marketing
Early online date22 Apr 2022
DOIs
Publication statusE-pub ahead of print - 22 Apr 2022

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