How generative AI is redefining the game for marketers, and what can they do about it? Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

Research output: Contribution to specialist publicationArticle

Original languageEnglish
Number of pages6
Specialist publicationWorld Advertising Research Center
PublisherWorld Advertising Research Center
Publication statusPublished - 22 Nov 2023

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