How generative AI is redefining the game for marketers, and what can they do about it?: Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

Kimberley Hardcastle

How generative AI is redefining the game for marketers, and what can they do about it? Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

Marketing Operations and Systems Department

Research output: Contribution to specialist publication › Article

Original language	English
Number of pages	6
Specialist publication	World Advertising Research Center
Publisher	World Advertising Research Center
Publication status	Published - 22 Nov 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.warc.com/content/paywall/article/bestprac/how-generative-ai-is-redefining-the-game-for-marketers-and-what-can-they-do-about-it/en-GB/153504?

Cite this

Hardcastle, K. (2023). How generative AI is redefining the game for marketers, and what can they do about it? Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content. World Advertising Research Center. https://www.warc.com/content/paywall/article/bestprac/how-generative-ai-is-redefining-the-game-for-marketers-and-what-can-they-do-about-it/en-GB/153504?

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author = "Kimberley Hardcastle",

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language = "English",

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Hardcastle, K 2023, 'How generative AI is redefining the game for marketers, and what can they do about it? Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.' World Advertising Research Center. <https://www.warc.com/content/paywall/article/bestprac/how-generative-ai-is-redefining-the-game-for-marketers-and-what-can-they-do-about-it/en-GB/153504?>

How generative AI is redefining the game for marketers, and what can they do about it? Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content. / Hardcastle, Kimberley.
In: World Advertising Research Center, 22.11.2023.

Research output: Contribution to specialist publication › Article

TY - GEN

T1 - How generative AI is redefining the game for marketers, and what can they do about it?

T2 - Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

AU - Hardcastle, Kimberley

PY - 2023/11/22

Y1 - 2023/11/22

M3 - Article

JO - World Advertising Research Center

JF - World Advertising Research Center

PB - World Advertising Research Center

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