How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment

Matthew Lievesley; David Oleary; Ian Hewitt; Callum Whitehead; Neil McPherson; Craig Annal

How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment

Matthew Lievesley, David Oleary, Ian Hewitt, Callum Whitehead, Neil McPherson, Craig Annal

Northumbria University

Research output: Contribution to conference › Paper › peer-review

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Abstract

This paper provides a case-study whereby a UK University has been working in close partnership with Parker Hannifin Corporation, a Fortune 500 US manufacturing company, to develop new innovation practices. It discusses how Industrial Design has been introduced as an in-house function to one of the company’s divisional headquarters, in Gateshead, UK, through a collaborative research partnership over three years. Case material from four projects is presented, which illustrates a progressive, negotiated adoption by the company of the capabilities of Industrial Design as an essential component of a Customer-Centric Innovation approach. It has involved developing the organisation’s own confidence about the value and fit of Industrial Design through a series of projects and regular reflection on what is working well, not-so-well and what is raising concerns. The approach described provides an alternative to attempting to develop and implement a pre-formulated ‘grand-plan’ for Design. Keywords: customer-centric innovation; industrial design; large organisations; design-led innovation; manufacturing

Original language	English
Publication status	Published - 3 Jul 2016
Event	ADMC16 - 20th Academic Design Management Conference - Boston, USA Duration: 3 Jul 2016 → … http://www.dmi.org/?ADMC2016Overview

Conference

Conference	ADMC16 - 20th Academic Design Management Conference
Period	3/07/16 → …
Internet address	http://www.dmi.org/?ADMC2016Overview

Keywords

customer-centric innovation
industrial design
large organisations
design-led innovation
manufacturing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

DMI16 LievesleyM CameraReadyFinal published version, 5.42 MB

https://drive.google.com/file/d/0B18fShUDcthCOGs4UWtJSW1zaDA/view

1 Article

How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement
Lievesley, M., O'Leary, D., Hewitt, I., Whitehead, C., McPherson, N. & Annal, C., 20 Feb 2018, In: Design Management Journal. 12, 1, p. 15-27 13 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
70 Downloads (Pure)

Cite this

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abstract = "This paper provides a case-study whereby a UK University has been working in close partnership with Parker Hannifin Corporation, a Fortune 500 US manufacturing company, to develop new innovation practices. It discusses how Industrial Design has been introduced as an in-house function to one of the company{\textquoteright}s divisional headquarters, in Gateshead, UK, through a collaborative research partnership over three years. Case material from four projects is presented, which illustrates a progressive, negotiated adoption by the company of the capabilities of Industrial Design as an essential component of a Customer-Centric Innovation approach. It has involved developing the organisation{\textquoteright}s own confidence about the value and fit of Industrial Design through a series of projects and regular reflection on what is working well, not-so-well and what is raising concerns. The approach described provides an alternative to attempting to develop and implement a pre-formulated {\textquoteleft}grand-plan{\textquoteright} for Design. Keywords: customer-centric innovation; industrial design; large organisations; design-led innovation; manufacturing",

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AB - This paper provides a case-study whereby a UK University has been working in close partnership with Parker Hannifin Corporation, a Fortune 500 US manufacturing company, to develop new innovation practices. It discusses how Industrial Design has been introduced as an in-house function to one of the company’s divisional headquarters, in Gateshead, UK, through a collaborative research partnership over three years. Case material from four projects is presented, which illustrates a progressive, negotiated adoption by the company of the capabilities of Industrial Design as an essential component of a Customer-Centric Innovation approach. It has involved developing the organisation’s own confidence about the value and fit of Industrial Design through a series of projects and regular reflection on what is working well, not-so-well and what is raising concerns. The approach described provides an alternative to attempting to develop and implement a pre-formulated ‘grand-plan’ for Design. Keywords: customer-centric innovation; industrial design; large organisations; design-led innovation; manufacturing

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How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment

Abstract

Conference

Keywords

UN SDGs

Access to Document

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Research output

How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement

Cite this