How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement

Matthew Lievesley; David O'Leary; Ian Hewitt; Callum Whitehead; Neil McPherson; Craig Annal

doi:10.1111/dmj.12038

How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement

Matthew Lievesley, David O'Leary, Ian Hewitt, Callum Whitehead, Neil McPherson, Craig Annal

Research output: Contribution to journal › Article › peer-review

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Abstract

This paper provides a case-study whereby a UK University has been working in close partnership with Parker Hannifin Corporation, a Fortune 500 US manufacturing company, to develop new innovation practices. It discusses how Industrial Design has been introduced as an in-house function to one of the company’s divisional headquarters, in Gateshead, UK, through a collaborative research partnership over three years. Case material from four projects is presented, which illustrates a progressive, negotiated adoption by the company of the capabilities of Industrial Design as an essential component of a Customer-Centric Innovation approach. It has involved developing the organisation’s own confidence about the value and fit of Industrial Design through a series of projects and regular reflection on what is working well, not-so-well and what is raising concerns. The approach described provides an alternative to attempting to develop and implement a pre-formulated ‘grand-plan’ for Design.

Original language	English
Pages (from-to)	15-27
Number of pages	13
Journal	Design Management Journal
Volume	12
Issue number	1
DOIs	https://doi.org/10.1111/dmj.12038
Publication status	Published - 20 Feb 2018

Keywords

customer-centric innovation
manufacturing
design-led innovation
large organisations
industrial design

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1111/dmj.12038Licence: CC BY

Lievesley et al - How Industrial Design Supports a Customer‐Centric Innovation Approach in a Technology‐Centric Business EnvironmentFinal published version, 1.42 MBLicence: CC BY

1 Paper
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1 Other contribution

Design for Health Ageing: 2-hour Masterclass: Curriculum Development and delivery
Lievesley, M., 22 Feb 2023
Research output: Other contribution › peer-review

Open Access
File
OFAS (oil-free-air-system) Compressed Air Dryers
Graham, M., Stewart, S., Lievesley, M., Whitehead, C., O'Leary, D. & McPherson, N., 1 Sept 2018
Research output: Non-textual form › Exhibition

Open Access
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How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment
Lievesley, M., Oleary, D., Hewitt, I., Whitehead, C., McPherson, N. & Annal, C., 3 Jul 2016.
Research output: Contribution to conference › Paper › peer-review

Open Access
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Red Dot - design award for Industrial Design
Whitehead, Callum (Recipient), O'Leary, David (Recipient), Hewitt, Ian (Recipient), Lievesley, Matthew (Recipient), McPherson, Neil (Recipient), Annal, Craig (Recipient), Coates, Nigel (Recipient) & McLeay, Fraser (Recipient), 9 Jul 2018
Prize

Cite this

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How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement

Abstract

Keywords

UN SDGs

Access to Document

Fingerprint

Research output

Design for Health Ageing: 2-hour Masterclass: Curriculum Development and delivery

OFAS (oil-free-air-system) Compressed Air Dryers

How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment

Prizes

Red Dot - design award for Industrial Design

Cite this