How Industrial Design supports a Customer-Centric Innovation approach in a Technology-Centric business environment

Matthew Lievesley, David Oleary, Ian Hewitt, Callum Whitehead, Neil McPherson, Craig Annal

Northumbria University

Research output: Contribution to conference › Paper › peer-review

76 Downloads (Pure)

1 results

2018
How Industrial design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Engagement
Lievesley, M., O'Leary, D., Hewitt, I., Whitehead, C., McPherson, N. & Annal, C., 20 Feb 2018, In: Design Management Journal. 12, 1, p. 15-27 13 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
86 Downloads (Pure)