How to write really good research funding applications

Academic researchers, including those early in their careers, are under intense pressure to write research funding applications and obtain external research funding. Yet relatively little guidance helps them navigate the funding application process. We provide insights into the funding writing process, with a special focus on resources available to business-to-business marketing researchers. The practical advice pertains to developing a funding strategy, navigating the funding review process, and providing information that reviewers seek when evaluating funding applications, among others. We also highlight the role of university leaders, who must effectively support and reward their faculty's activity of applying for funding, as well as the benefits of university-based research support offices. To conclude, we detail two recent successful examples of business-to-business marketing funding applications.