How young Chinese consumers choose among different smartphone brands: The importance of socio-cultural marketing factors

Raffaele Filieri

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	ICTs in developing countries
Editors	Bidit Dey, Karim Sorour, Raffaele Filieri
Place of Publication	Basingstoke
Publisher	Macmillan
Pages	59-73
Number of pages	191
ISBN (Print)	9781137469496
Publication status	Published - Oct 2015

Cite this

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title = "How young Chinese consumers choose among different smartphone brands: The importance of socio-cultural marketing factors",

author = "Raffaele Filieri",

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month = oct,

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pages = "59--73",

editor = "Bidit Dey and Karim Sorour and Raffaele Filieri",

booktitle = "ICTs in developing countries",

publisher = "Macmillan",

address = "United Kingdom",

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M3 - Chapter

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BT - ICTs in developing countries

A2 - Dey, Bidit

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A2 - Filieri, Raffaele

PB - Macmillan

CY - Basingstoke

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