Identity construction through marketing discourse in SMEs

Paul Copley

Identity construction through marketing discourse in SMEs

Paul Copley

Business and Management

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Nov 2009
Event	32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship - Novas Contemporary Urban Centre, Liverpool Duration: 1 Nov 2009 → … http://www.isbe.org.uk/Copley09

Conference

Conference	32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship
Period	1/11/09 → …
Internet address	http://www.isbe.org.uk/Copley09

Cite this

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title = "Identity construction through marketing discourse in SMEs",

author = "Paul Copley",

note = "Conference proceedings available as CD-ROM, ISBN: 9781900862165; 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship ; Conference date: 01-11-2009",

year = "2009",

month = nov,

language = "English",

url = "http://www.isbe.org.uk/Copley09",

}

Identity construction through marketing discourse in SMEs. / Copley, Paul.

2009. Paper presented at 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Identity construction through marketing discourse in SMEs

AU - Copley, Paul

N1 - Conference proceedings available as CD-ROM, ISBN: 9781900862165

PY - 2009/11

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M3 - Paper

T2 - 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship

Y2 - 1 November 2009

ER -