The book is the second in a ‘trilogy’ of books by McKelvey. It provides professional knowledge about the effective communication of design ideas and documents the fashion illustration process, concentrating on the relationship between the latest illustration processes and ways in which these are used in the fashion design context. The book contains an ‘action research approach’ to derive information on how to develop and combine hand drawing with digital software methods. McKelvey uses a variety of new digital design and authoring methods to show how the professional designer can illustrate fashion concepts, including; initial ideas requiring media techniques, production working drawings requiring precise rendering and promotional illustrations requiring particular graphic styles to appeal to target markets. McKelvey was responsible for the pedagogic design, content and digital communication strategy, of the book, but received support from Munslow in relation to specialist information concerning fashion design illustration strategies and their points of application. This edition has significant new material; layout ideas using typography and thematic imagery and the development of ideas for presentation and appeal to fashion design students and professionals, this also includes ‘cover’ design. A cross-disciplinary approach between fashion, graphics and industry standard new media software tools is used. The introduction of full colour has enabled new design elements to be tackled in this edition. Similarly, digital media has enabled an experimental and inventive publication. Feedback from a Blackwell Publishing peer review suggests that the book fulfils contemporary requirements for fashion designers and students as it addresses the issues in a clear and manageable way. Blackwell’s recent merge with John Wiley & Sons, has enabled increased demand in America for the book to be met.
|Place of Publication||Oxford, UK|
|Number of pages||266|
|Publication status||Published - 2007|