This paper examines the psychological mechanism by which digital workers translate self‐rated creativity into other‐rated creativity (novelty and usefulness). Specifically, we explore digital workers' creative self‐efficacy as an explanatory mechanism while we investigate psychological entitlement as a boundary condition. We test our research model on a sample of digital platform workers (245 working professionals on Amazon Mechanical Turk) and 167 digital experiment participants. The results of both studies converge in supporting the moderated‐mediation model leading up to novelty as a criterion of creativity, but not usefulness. Implications for the study of creativity and digital work are discussed.