Impact of Experienced Regret on Donation Willingness: Advertising Appeal and Framing Effect

Jiansheng Tang, Heming Gong, Xuemei Bian, Chundong Zheng*, Xiaoxuan Yang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

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Social Sciences

Economics, Econometrics and Finance

Psychology