Impact of investor psychological tendencies on purchase postponement: moderating effect of product involvement

Ameet Pandit, Ken Yeoh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2011
Event	EMAC 2011: 40th European Marketing Academy Conference - Ljubljana, Slovenia Duration: 1 May 2011 → … http://www.emac-online.org/r/default.asp?iId=IHGMD

Conference	EMAC 2011: 40th European Marketing Academy Conference
Period	1/05/11 → …
Internet address	http://www.emac-online.org/r/default.asp?iId=IHGMD

Cite this

@conference{6abd14e3d9ab4d7d8b285c06684d843e,

title = "Impact of investor psychological tendencies on purchase postponement: moderating effect of product involvement",

author = "Ameet Pandit and Ken Yeoh",

year = "2011",

month = may,

language = "English",

note = "EMAC 2011: 40th European Marketing Academy Conference ; Conference date: 01-05-2011",

url = "http://www.emac-online.org/r/default.asp?iId=IHGMD",

}