Original language | English |
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Title of host publication | Encyclopedia of Information Science and Technology [4th Ed.] |
Editors | Mehdi Khosrow-Pour |
Place of Publication | Hershey, PA |
Publisher | IGI Global |
ISBN (Print) | 9781522522553 |
Publication status | Published - Jul 2017 |
Implementing a Customer Relationship Management (CRM) system: The challenges involved
Dimitra Skoumpopoulou, Benjamin Franklin
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review