Implementing a Customer Relationship Management (CRM) system: The challenges involved

Dimitra Skoumpopoulou, Benjamin Franklin

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationEncyclopedia of Information Science and Technology [4th Ed.]
EditorsMehdi Khosrow-Pour
Place of PublicationHershey, PA
PublisherIGI Global
ISBN (Print)9781522522553
Publication statusPublished - Jul 2017

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