Implementing a Customer Relationship Management (CRM) system: The challenges involved

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Encyclopedia of Information Science and Technology [4th Ed.]
Editors	Mehdi Khosrow-Pour
Place of Publication	Hershey, PA
Publisher	IGI Global
ISBN (Print)	9781522522553
Publication status	Published - Jul 2017

Cite this

@inbook{9a3d128ad7bb4d97ba20c721f61cba0f,

title = "Implementing a Customer Relationship Management (CRM) system: The challenges involved",

author = "Dimitra Skoumpopoulou and Benjamin Franklin",

year = "2017",

month = jul,

language = "English",

isbn = "9781522522553",

editor = "Mehdi Khosrow-Pour",

booktitle = "Encyclopedia of Information Science and Technology [4th Ed.]",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Implementing a Customer Relationship Management (CRM) system: The challenges involved

AU - Skoumpopoulou, Dimitra

AU - Franklin, Benjamin

PY - 2017/7

Y1 - 2017/7

UR - http://www.igi-global.com/book/encyclopedia-information-science-technology-fourth/173015

M3 - Chapter

SN - 9781522522553

BT - Encyclopedia of Information Science and Technology [4th Ed.]

A2 - Khosrow-Pour, Mehdi

PB - IGI Global

CY - Hershey, PA

ER -