Abstract
Business angels, whose experience or knowledge seems not relevant to their investee businesses, can offer valuable involvement if they engage in ‘soft’ (people-centered) activities, as opposed to ‘hard’ (task-centered) activities.
During involvement activities, business angels contribute their own experiences, knowledge, and contacts to their investee businesses. ‘Soft’ involvement activities are people-centered, whereas ‘hard’ activities are task-centered. Investees value soft activities even if the business angel possesses no relevant capital. Soft-hard categorization of involvement activities may be more valuable than active-passive categorization of investors.
Original language | English |
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Pages (from-to) | 269-278 |
Journal | Strategic Change |
Volume | 20 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - Nov 2011 |