Inexpert business angels: how even investors with ‘nothing to add’ can add value

Stephanie Macht

Research output: Contribution to journalArticlepeer-review

Abstract

Business angels, whose experience or knowledge seems not relevant to their investee businesses, can offer valuable involvement if they engage in ‘soft’ (people-centered) activities, as opposed to ‘hard’ (task-centered) activities. During involvement activities, business angels contribute their own experiences, knowledge, and contacts to their investee businesses. ‘Soft’ involvement activities are people-centered, whereas ‘hard’ activities are task-centered. Investees value soft activities even if the business angel possesses no relevant capital. Soft-hard categorization of involvement activities may be more valuable than active-passive categorization of investors.
Original languageEnglish
Pages (from-to)269-278
JournalStrategic Change
Volume20
Issue number7-8
DOIs
Publication statusPublished - Nov 2011

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