Business angels, whose experience or knowledge seems not relevant to their investee businesses, can offer valuable involvement if they engage in ‘soft’ (people-centered) activities, as opposed to ‘hard’ (task-centered) activities. During involvement activities, business angels contribute their own experiences, knowledge, and contacts to their investee businesses. ‘Soft’ involvement activities are people-centered, whereas ‘hard’ activities are task-centered. Investees value soft activities even if the business angel possesses no relevant capital. Soft-hard categorization of involvement activities may be more valuable than active-passive categorization of investors.