Information Seeking Behaviour of Aspiring Undergraduates on Social Media: Who Are They Interacting with?

Lara Dodd, Gobinda Chowdhury, Morgan Harvey, Geoff Walton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

In this paper we consider how aspiring undergraduates are utilising social media to meet their information needs during their application and transition into university. In particular, we ask who some of the prominent online actors are during this period. We want to know whether hopeful students are consulting social sources online, and if so, who these conversations are with, or, about. We use term frequency analysis to process a large sample (n = 494,180) of “tweets” (social media messages from Twitter) to determine who these main actors are. Our analyses provide insights into who students are interacting with during different stages of the decision-making process and, perhaps more importantly, who they are mostly failing to engage with. This leads us to a number of potentially useful conclusions and recommendations with regard to young people’s information behaviour on social media in the context of university admission.
Original languageEnglish
Title of host publicationDigital Libraries: Data, Information, and Knowledge for Digital Lives
Subtitle of host publication19th International Conference on Asia-Pacific Digital Libraries, ICADL 2017, Bangkok, Thailand, November 13-15, 2017, Proceedings
EditorsSongphan Choemprayong, Fabio Crestani, Sally Jo Cunningham
PublisherSpringer
Chapter21
Pages245-255
Number of pages11
ISBN (Print)9783319702315
DOIs
Publication statusPublished - 3 Nov 2017
Event19th International Conference on Asia-Pacific Digital Libraries: Digital Libraries: Data, Information, and Knowledge for Digital Lives - Bangkok, Thailand
Duration: 13 Nov 201715 Nov 2017

Publication series

NameDigital Libraries: Data, Information, and Knowledge for Digital Lives
Volume10647
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference19th International Conference on Asia-Pacific Digital Libraries
Abbreviated titleICADL 2017
CountryThailand
CityBangkok
Period13/11/1715/11/17

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