TY - BOOK
T1 - Innovation and capacity building
T2 - Cross-disciplinary management theories for practical applications
A2 - Vrontis, Demetris
A2 - Weber, Yaakov
A2 - Thrassou, Alkis
A2 - Shams, Riad
A2 - Tsoukatos, Evangelos
PY - 2018/9/4
Y1 - 2018/9/4
N2 - This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
AB - This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
U2 - 10.1007/978-3-319-90945-5
DO - 10.1007/978-3-319-90945-5
M3 - Book
SN - 9783319909448
T3 - Palgrave Studies in Cross-disciplinary Business Research
BT - Innovation and capacity building
PB - Palgrave Macmillan
CY - Basingstoke, Hampshire, UK
ER -