Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry

Julia Grant, J. Mai, Fraser McLeay, Vignesh Yoganathan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Apr 2017
Event12th Global Brand Conference - Kalmar
Duration: 1 Apr 2017 → …


Conference12th Global Brand Conference
Period1/04/17 → …

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