Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry

Julia Grant, J. Mai, Fraser McLeay, Vignesh Yoganathan

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - Apr 2017
Event	12th Global Brand Conference - Kalmar Duration: 1 Apr 2017 → …

Conference	12th Global Brand Conference
Period	1/04/17 → …

Cite this

@conference{27be72a6a5be4a18ac03142809535079,

title = "Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry",

author = "Julia Grant and J. Mai and Fraser McLeay and Vignesh Yoganathan",

year = "2017",

month = apr,

language = "English",

note = "12th Global Brand Conference ; Conference date: 01-04-2017",

}