Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Nov 2011
Event34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities - The Octagon, Sheffield
Duration: 1 Nov 2011 → …
http://www.isbe.org.uk/CopleyPaul11

Conference

Conference34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities
Period1/11/11 → …
Internet address

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