Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Paul Copley

Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Paul Copley

Business and Management

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Nov 2011
Event	34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities - The Octagon, Sheffield Duration: 1 Nov 2011 → … http://www.isbe.org.uk/CopleyPaul11

Conference

Conference	34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities
Period	1/11/11 → …
Internet address	http://www.isbe.org.uk/CopleyPaul11

Cite this

@conference{69a48e3416514cb794fc4d77db8bb2a7,

title = "Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy",

author = "Paul Copley",

note = "Conference proceedings available as CD-ROM, ISBN: 9781900862233; 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities ; Conference date: 01-11-2011",

year = "2011",

month = nov,

language = "English",

url = "http://www.isbe.org.uk/CopleyPaul11",

}

Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. / Copley, Paul.

2011. Paper presented at 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

AU - Copley, Paul

N1 - Conference proceedings available as CD-ROM, ISBN: 9781900862233

PY - 2011/11

Y1 - 2011/11

M3 - Paper

T2 - 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities

Y2 - 1 November 2011

ER -