Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Paul Copley

Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Nov 2011
Event	34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities - The Octagon, Sheffield Duration: 1 Nov 2011 → … http://www.isbe.org.uk/CopleyPaul11

Conference

Conference	34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities
Period	1/11/11 → …
Internet address	http://www.isbe.org.uk/CopleyPaul11

Cite this

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title = "Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy",

author = "Paul Copley",

note = "Conference proceedings available as CD-ROM, ISBN: 9781900862233; 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities ; Conference date: 01-11-2011",

year = "2011",

month = nov,

language = "English",

url = "http://www.isbe.org.uk/CopleyPaul11",

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Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. / Copley, Paul.
2011. Paper presented at 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

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M3 - Paper

T2 - 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities

Y2 - 1 November 2011

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