Integrating tradition and innovation within a wine tourism and hospitality experience

Abel Duarte Alonso*, Alessandro Bressan, Oanh Vu Thi Kim, Seng Kiat Kok, Erhan Atay

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
10 Downloads (Pure)


This study explores the strategic choices among wineries involved in wine tourism experiences, including whether they rely on tradition, fully embrace innovation, or combine both. The study, conducted between December of 2018 and January of 2019, draws on face-to-face interviews with 32 owners/managers of New World wineries that, on average, have operated for nearly three decades. The findings illustrate the predominance of the ‘traditional-innovative school’, where production and winemaking processes amalgamate existing and emerging principles, methods, and technologies. The chosen inductive approach resulted in the development of several theoretical frameworks; based upon these, empirical and theoretical implications are drawn.

Original languageEnglish
Pages (from-to)169-182
Number of pages14
JournalInternational Journal of Tourism Research
Issue number1
Early online date28 Oct 2022
Publication statusPublished - 1 Jan 2023
Externally publishedYes

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