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Abstract

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Original languageEnglish
Title of host publicationStrategic management
Subtitle of host publicationstrategists at work
Place of PublicationUnited Kingdom
PublisherBloomsbury
Chapter4
Pages14
Edition2nd
ISBN (Electronic)9781350347601, 9781350347618
ISBN (Print)9781350347588, 9781350347595
Publication statusPublished - 6 Apr 2023

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