Interesting Times: Changes for Brewing

Charles Bamforth; Ignazio Cabras

doi:10.1057/9781137466181_2

Interesting Times: Changes for Brewing

Charles Bamforth, Ignazio Cabras

Business and Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

8 Citations (Scopus)

Abstract

“May you live in interesting times” may have no authentic Chinese heritage, despite it being referred to as the Chinese Curse. Nonetheless it is a very apposite descriptor of the current state of the world’s brewing industry. At one extreme we have the mergers of major brewing concerns to become truly global operators, led by Anheuser-Busch InBev and SAB-Miller. At the other pole there is a multiplicity of small brewing companies springing up, almost daily in some countries, rejoicing in the umbrella terms “craft” or micro-breweries.

Original language	English
Title of host publication	Brewing, Beer and Pubs
Editors	Ignazio Cabras, David Higgins, David Preece
Place of Publication	Basingstoke
Publisher	Macmillan
Pages	15-33
ISBN (Print)	978-1-349-69101-2
DOIs	https://doi.org/10.1057/9781137466181_2
Publication status	Published - 2016

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Interesting Times: Changes for Brewing

Abstract

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