Internal Marketing Cybersecurity-Conscious Culture

Gordon Bowen, Atul Sethi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The chapter is putting forward the idea that internal marketing is a tool of which there are many to embed a culture to combat cybersecurity threats. This conceptual paper is suggesting that cybersecurity threats are multi-facet and although internal marketing is a major contributing factor in reducing the threats, other factors are in play. The shape of the organisation (i.e., bureaucratic or organic) has an important bearing on the implementation of a marketing-oriented culture, including that of internal marketing and, thus, the success of a cybersecurity-conscious organisational culture. Another significant factor in creating a cybersecurity-conscious organisational culture is the management willingness to empower and employees and their willingness to accept the responsibility to make decisions and be accountable, which requires acceptance of the authority.
Original languageEnglish
Title of host publicationResearch Anthology on Business Aspects of Cybersecurity
PublisherThe Information Resources Management Association (IRMA)
Number of pages20
ISBN (Electronic)9781668436998
ISBN (Print)9781668436981
Publication statusPublished - 2022
Externally publishedYes

Publication series

NameResearch Anthology on Business Aspects of Cybersecurity
PublisherIGI Global


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