Interpersonal relationship needs of virtual behavior: from virtual communities to virtual worlds

Honglei Li, Kun-Chang Lee, Vincent Lai

Research output: Contribution to conferencePaperpeer-review

1 Citation (Scopus)

Abstract

This paper aimed at exploring motivations for participation in virtual community and virtual world. An interpersonal relationship perspective was introduced as a framework to explore this participation behavior using an interpersonal relationship model—the Fundamental Interpersonal Relationship Orientation (FIRO) model (Will C. Schutz, 1958; William Carl Schutz, 1966). Specifically, the paper attempted to demonstrate that members’ virtual behavior was a response of them to fulfill their interpersonal relationship needs. Two types of their virtual involvement behavior -- Behavior to Obtain Information (BOI) and Behavior to Give Information (BGI) – were investigated in our research. Data used in our analysis was collected from a virtual community—Microsoft Chinese Community and a virtual world—Cyworld. Our ANOVA results suggested that interpersonal relationship model was an applicable construct to explain virtual behavior.
Original languageEnglish
Publication statusPublished - 2009
EventAIS Fifteenth Americas Conference on Information Sciences (AMCIS) - San Francisco, USA
Duration: 1 Jan 2009 → …

Conference

ConferenceAIS Fifteenth Americas Conference on Information Sciences (AMCIS)
Period1/01/09 → …

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