Interpersonal relationship needs of virtual community participation: a FIRO perspective

Honglei Li, Vincent Lai

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Virtual communities (hereinafter as VCs) emerged as a new form of business model in electronic business field. Understanding motivations of members’ participation is essential to virtual community organizers. Arguing that interpersonal relationship needs are important to drive members’ participation, this paper used FIRO (Fundamental Interpersonal Relationship Orientation) as framework to explore why people participate in virtual communities. Data was collected in three large representative VCs and analyzed with ANOVA. It was found that people obtain information in virtual communities because they want to fulfill two kinds of needs—need for inclusion and need for affection; and people give information in virtual communities because they want to fulfill three types of needs—need for inclusion, need for control, and need for affection. This study thus contributed to the current knowledge of virtual communities by providing the integrative theoretical explanation and valid empirical results. This result is also meaningful to VC organizers.
Original languageEnglish
Title of host publication13th American Conference on Information Systems
PublisherAssociation for Information Systems
Number of pages11
Publication statusPublished - Aug 2007
Externally publishedYes
EventAmerican Conference on Information Systems - Keystone, Colorado, United States
Duration: 9 Aug 200712 Aug 2007
https://aisel.aisnet.org/amcis2007/

Conference

ConferenceAmerican Conference on Information Systems
Abbreviated titleAMCIS 2007
CountryUnited States
CityColorado
Period9/08/0712/08/07
Internet address

Fingerprint Dive into the research topics of 'Interpersonal relationship needs of virtual community participation: a FIRO perspective'. Together they form a unique fingerprint.

Cite this