Intervening online: evaluating methods, assessing outcomes and signposting future directions

Elizabeth Sillence, Linda Little, Amy Fielden

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In this chapter we introduce some key ideas relating to the evaluation of behaviour change interventions. We discuss the notion of measurement and consider who benefits from behaviour change interventions, how this is assessed and reflect on the longevity of the effect. These issues are situated within the context of two case studies. The case studies provide a basis for discussing good practice, highlighting ongoing evaluation issues and reflecting on the role of technology. The chapter concludes with a discussion of future directions in evaluation literature.
Original languageEnglish
Title of host publicationBehavior Change Research and Theory: Psychological and Technological Perspectives
EditorsLinda Little, Elizabeth Sillence, Adam Joinson
PublisherElsevier
Pages167-179
Number of pages222
ISBN (Print)9780128026908
Publication statusPublished - 8 Nov 2016

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