Introduction: PR Communicates within and Across Cultures

Mary Devereux; Anne Peirson-Smith

doi:10.1108/978-1-83753-722-820252002

Introduction: PR Communicates within and Across Cultures

Mary Devereux, Anne Peirson-Smith

School of Design Arts and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

As the Asian adage goes: “If you want to prepare a fresh omelette for breakfast, go out and buy a hen.” Well, then you must break some eggs in the preparation and cooking procedure. But in the practice of public relations (PR), the core subject of this book, broken eggs, rather than representing collateral damage, can become a valuable opportunity that can be redesigned for other practical purposes, which can ultimately benefit others.

Maybe in the 21st century, this traditional saying needs an update, given the technologized age in which we live. So: “If you want to make the perfect omelette, go find and watch the perfect recipe delivered by a food influencer on Tik Tok or Instagram, Douyin or YouTube.” Originally, in 2009, we could not find a book focusing on the realities of PR practice in Asia Pacific, so we decided to write one (Devereux & Peirson-Smith, 2009). And now is the time to update this original content.

Original language	English
Title of host publication	Public Relations in Asia Pacific
Subtitle of host publication	Communicating Effectively Across Cultures
Editors	Mary Devereux, Anne Peirson-Smith
Place of Publication	Leeds, United Kingdom
Publisher	Emerald
Chapter	1
Pages	1-6
Number of pages	6
Edition	2nd
ISBN (Electronic)	9781837537228, 9781837537242
ISBN (Print)	9781837537259
DOIs	https://doi.org/10.1108/978-1-83753-722-820252002
Publication status	Published - 9 Dec 2025

Access to Document

10.1108/978-1-83753-722-820252002

11 Chapter
1 Book

Building and Defending Corporate Reputation
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 71-90 20 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Communicating with Audiences and Stakeholders
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 49-70 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Consumer PR
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 189-228 40 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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abstract = "As the Asian adage goes: “If you want to prepare a fresh omelette for breakfast, go out and buy a hen.” Well, then you must break some eggs in the preparation and cooking procedure. But in the practice of public relations (PR), the core subject of this book, broken eggs, rather than representing collateral damage, can become a valuable opportunity that can be redesigned for other practical purposes, which can ultimately benefit others. Maybe in the 21st century, this traditional saying needs an update, given the technologized age in which we live. So: “If you want to make the perfect omelette, go find and watch the perfect recipe delivered by a food influencer on Tik Tok or Instagram, Douyin or YouTube.” Originally, in 2009, we could not find a book focusing on the realities of PR practice in Asia Pacific, so we decided to write one (Devereux \& Peirson-Smith, 2009). And now is the time to update this original content.",

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Introduction: PR Communicates within and Across Cultures

Abstract

Access to Document

Research output

Building and Defending Corporate Reputation

Communicating with Audiences and Stakeholders

Consumer PR

Cite this