TY - JOUR
T1 - Investigating individual privacy within CBDC
T2 - A privacy calculus perspective
AU - Jabbar, Abdul
AU - Geebren, Ahmed
AU - Hussain, Zahid
AU - Dani, Samir
AU - Ul-Durar, Shajara
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Central Bank Digital Currencies (CBDC) are a digital innovation based upon distributed ledger and smart contract technology. In this paper we examine how potential users of CBDC technology willingly disclose their personal information. The researchers conducted an online quantitative survey which investigates the privacy perceptions of consumers. Using the privacy calculus theory lens, this study looks at the potential benefits of CBDC and how these influence user perceptions towards privacy disclosure. While this research suggests that participants in the study had negative perceptions in relation to the disclosure of personal information, many were willing to offset these concerns if there are significant benefits in the usage of CBDC. Factors such as ease of use, convenience, availability, and credibility were viewed as key benefits in this scenario. Thus, future banking strategies and marketing approaches need to consider these components to foster CBDC adoption.
AB - Central Bank Digital Currencies (CBDC) are a digital innovation based upon distributed ledger and smart contract technology. In this paper we examine how potential users of CBDC technology willingly disclose their personal information. The researchers conducted an online quantitative survey which investigates the privacy perceptions of consumers. Using the privacy calculus theory lens, this study looks at the potential benefits of CBDC and how these influence user perceptions towards privacy disclosure. While this research suggests that participants in the study had negative perceptions in relation to the disclosure of personal information, many were willing to offset these concerns if there are significant benefits in the usage of CBDC. Factors such as ease of use, convenience, availability, and credibility were viewed as key benefits in this scenario. Thus, future banking strategies and marketing approaches need to consider these components to foster CBDC adoption.
KW - CBDC
KW - Cryptocurrency
KW - Digital currency
KW - Fintech
KW - Privacy
UR - http://www.scopus.com/inward/record.url?scp=85142868827&partnerID=8YFLogxK
U2 - 10.1016/j.ribaf.2022.101826
DO - 10.1016/j.ribaf.2022.101826
M3 - Article
SN - 0275-5319
VL - 64
JO - Research in International Business and Finance
JF - Research in International Business and Finance
M1 - 101826
ER -