Investigating internal market orientation: is context relevant?

Q. Yu, B.R. Barnes, Y. Ye

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Original language	English
Journal	Qualitative Market Research
DOIs	https://doi.org/10.1108/QMR-12-2017-0159
Publication status	Published - 14 Oct 2020

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@article{4d240d5854394eb4b06d751a294e4a03,

title = "Investigating internal market orientation: is context relevant?",

author = "Q. Yu and B.R. Barnes and Y. Ye",

year = "2020",

month = oct,

day = "14",

doi = "10.1108/QMR-12-2017-0159",

language = "English",

journal = "Qualitative Market Research",