Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions

David Brown, Helen Woodruffe-Burton, Anders Wappling

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 9 Jul 2015
Event	The 48th Academy of Marketing Conference - Limerick Duration: 9 Jul 2015 → …

Conference	The 48th Academy of Marketing Conference
Period	9/07/15 → …

Access to Document

@conference{320f088c9132423887a25eea5c23ccbb,

title = "Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions",

author = "David Brown and Helen Woodruffe-Burton and Anders Wappling",

year = "2015",

month = jul,

day = "9",

language = "English",

note = "The 48th Academy of Marketing Conference ; Conference date: 09-07-2015",

}